In a world of Instagram, Facebook, TikTok, and other social media platforms are Email Marketing still an important part of your marketing?
In a word? Yes.
According to a recent Hubspot report: 77% of marketers saw a marked increase in email engagement over the last 12 months. This has led increasing in sales.
Email marketing isn't going anywhere.
What is Email Marketing?
The easiest way to explain it is that email marketing is a marketing strategy used to promote a business's goods and services directly to your target audience using email.
Five Reasons why Email Marketing is an Important Tool for your online store:
1) Email Marketing is a great way to increase conversions
Conversion is when someone decides to purchase and become a customer. Email is a great way to increase conversions because email marketing gives you more leeway for your customers to get to know more about your product.
2) Email Marketing is a great way to retain customers.
Email marketing is a great way to build brand loyalty and turn a first-time customer into a lifelong fan.
The more your customer gets to know your brand, the more trust, and confidence someone has for your business. It's also a good way to get to know
3) Email marketing is a great way to increase sales.
One of the reasons why email marketing can help increase is because the people in your email list are already interested in your product and brand. Adding in personalized content with well-timed offers, your customer is ready to purchase.
It can also help remind your customers to check in with their abandoned items in their shopping carts.
4) Email marketing is a cost-effective way to get your message out.
According to Hubspot the 78% increase in engagement, it has led to a return of investment of $42 for every $1 spent across all industries. This is why savvy small to medium businesses always remember to include email marketing in their marketing strategy.
5) Email marketing is a great way to sidestep social media algorithms
Being on social media is a double-edged sword. It will give you great visibility and get you in front of your target markets but at the same time, being on social media platforms is like renting land.
Social media platforms like Facebook, Instagram, YouTube, and TikTok have complete control of the platform. They can change the rules, and the algorithm, and on occasion shut down your account.
But with email marketing, you win the email addresses of your customers with their consent.
Despite the crowded social media space email marketing is still relevant and will remain to be so as long as people use email.
There’s no better time to start using email marketing for your online shops!